ACCELerate™ is mnemonic and directly relates to the social media methodology John Coupland has developed.
As many business people are now questioning the low – or in many cases, lack of – return on investment they are achieving both with social media and face-to-face networking, (and with reports now arising such is this: ‘Social media is a bust for small businesses’ in USA Today), John’s believes this is because they are not shown, and therefore not applying, a proven methodology.
John’s methodology consists of 5 key ACCELerators™ to help businesses achieve return on investment with their social media marketing, and their off-line networking, with a time efficient and practical approach.
When engaging with others, John believes face-to-face networking is second-to-none. He hopes business owners will find it refreshing that his team of social media professionals, believe off-line engagement comes first and before the on-line.
In the noisy world of social media, John knows many busy business owners and entrepreneurs find it frustrating that there is usually no clear and practical methodology to achieve return on investment (ROI) on social media. John has developed a proven methodology.
Here’s a glimpse of his 5 key ACCELerators™
Authentic profile – Getting the foundation of your presence right is all-important.
Core network – Never overlook those who will support you 100%.
Credible proof – A crucial ACCELerator™, at the heart of tactical engagement.
Effective impact – What you say, and how you say it, helps stifle social media noise.
Learn & lead – Applied well, it can potentially ‘turbo charge’ your marketing.
John explains his methodology extensively in his book, ACCELerate™ Your Social Media. He shares over 70 strategic tips which include many of his tactical engagement strategies which underpin his ACCELerate™ methodology.
Here’s what some have had to say about ACCELerate™.
For more information, including complimentary resources, visit the ACCELerate™ Your Social Media PR page.